Top ranking in search engine results, requires two things. First you need to have a good keyword percentage on your web site or web presence. Second, you have to have a good keyword percentage off of your web site or presence. On your web site or page, YOU are more easily able to optimize, because you control it.

SEO or search engine optimization is used to help businesses to get more organic traffic online and increase conversion for their products or services. When you optimize a website, the success or failure of your optimization is not solely dependent on the rankings of a few general keywords. It is determined by the overall organic traffic and conversion.

If the keyword theme of your website is chosen correctly, your website will eventually get the most out of the organic listings of search engines. Your visitors will find your website from various long-tailed keywords due to the content that you have on your website. Long-tailed keywords usually contribute more organic traffic when compared to the generic keywords that you have optimized.

The frequency of a keyword on one's website, or technically as keyword density, has always been overrated.

With the unpredictable changes on how search engines rank websites, they have also become stringent in indexing and crawling a website. In theory, the higher the keyword density on one's website, the higher chances of landing on the first page of search engine results.

Ranking for keywords is not nearly as easy as it used to be, even if you are the first on the scene. In the past it simply took a ridiculous amount of content that was packed with keywords, perhaps to the point where a human could not read it, to rank highly on search engines.

With so many algorithms and comparative analysis software running, it really does take a small company to continually monitor what is happening with SEO in real time.

A few additional workers are required to update documents and even more workers are required to keep SEO-related software up to date. All of this labor does cost something, but failing to adhere to the latest in SEO might mean spending endless time blogging to little or no avail.

The biggest problem with getting traffic from the search engines is the fact that you have to keep trying to figure out how you can get your pages ranked higher for the keywords that you are targeting. In this article I want to show you how you can do this the right way so you can get massive amounts of visitors to your site.

This is not difficult though many think it is. You can use a free Keyword Tool through Google. The tool will give you an idea of what keywords that have very high competition and what keywords have lower competition.

Keyword rankings are the bottom of the pyramid in building website traffic and are vital to your websites success. If you can't rank for keywords related to your products then you won't be very successful.

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