Improving your rankings on search results on different search engines depends entirely on how you want to organize your marketing attempts. You can make the most vital difference to it only through search engine optimization though. For those who have experimented with search engine optimization would know how important the basics are. And the basics involve both on page and off page. Question is how different are these two from one another and how they team up to get your site right up there.

The longer your website has been around and the older your domain is, the more credible and reputable you will be viewed. You can't do much about this problem if your site is new, but you can consider purchasing older, existing domains as long as they are in good standing with the major search engines.

The sources of your traffic can also end up affecting your Google rankings. There are "good" and "bad" sources of traffic on the Internet, and if you participate in linking schemes or traffic buying you can actually end up being penalized to some degrees. You want your traffic to come from credible referral sites that are related to your own website, natural searching and any legitimate PPC campaigns you may be running.

Getting a high ranking will ensure that more people will click on the link and visit a website. This does not necessarily mean, however, that the visitor will hang around and buy something. Many web surfers are just looking for information, not shopping.

Many people (and perhaps you have been one of them) may click on a top-ranked website only to discover that it not as relevant to their web search as they'd hoped. Even if it is somewhat relevant, they may find the website to be poorly designed and of poor quality.

On the web, a top London SEO consultancy is competing against tens of thousands, if not millions, of rivals vying for the highest search engine ranking for the same keywords. Using off-page SEO, London's number one SEO consultants may find themselves in a tie with other websites.

Given that there are millions of websites using the same keywords, a hundred-way tie is not uncommon. This is especially true for extremely general, broad, or popular keywords.

In other words if someone does a search for custom made dog collars and they found your site, or they found a list of sites in Google they would all have the title tags bolded, an that's what people see when they do searches.

So, the title not only is important for the search engines to know how to rank you, but it's also very important for when people do searches in the search engine they see your title in bold and the title tag is what usually entices people to click on your site when they do a search.

If you find a website that is not extremely active with commenters but has a very good PR or search engine trust value; and that site also happens to display their Recent Comments in the side bar, be sure to drop your comment there! Not only will you get the back link from your comment, but because the recent comments is displayed in the sidebar, you will get credit for having a link on every single page of their blog.

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