The crucial keys to on-page SEO are: having a properly formatted Meta Title Tag, making sure each page has 1 H1 tag containing the main keyword that page is targeting, and if at all possible, the name of the page should also be the same as the H1 tag. Additionally, the more text you can place within each page the better.

SEO or 'clever ways to get your site's details to the top of search results on search engines' has become big business of late, with many SEO firms springing up to assist us with our SEO strategies.

Usually the internet marketing service that they provide will include on page and off page SEO; put simply on page SEO is all of the things you must do on your website to make it 'search engine friendly' and off page SEO is everything else that can be done away from your website across the rest of the internet to encourage traffic to your site and increase the likelihood of the search engines ranking you highly in search results.

In the ever-changing world of search engine optimization (or SEO), there are two aspects to keep in mind. One is off-page SEO, or also known as linking. While it is the more important part to SEO, it's not what we're going to focus on today.

Instead, we need to shift our attention to on-page SEO, which, while not as effective as its counterpart, is very easy to implement. By executing an effective on-page SEO strategy, one could easily climb the ranks of Google without a single link.

The description tag is also very important in ranking your website. You'll want to make sure that your main keywords are present in this tag. But not only that, the description tag is often displayed right underneath the title tag, and is what entices a "searcher" to click onto your website. So you will want to make sure that it is readable and likeable enough for people to click on.

Off Page SEO is frequently overlooked by the majority of professional service firms that do not outsource the search engine optimization for their online businesses. In fact, the majority of professional websites do not make as much use of off-page SEO as do so-called amateurs that use internet marketing to earn themselves extra spending money.

Why not run a blog from your website? You don't have to update it daily - many do so weekly, and you can keep people up to date with anything regarding your profession that you believe people might be interested in. Blogs tend to get good listings on Google and other search engines because they are regularly updated, both with your own posts and comments made by visitors.

This type of off page SEO is targeted by many professional businesses due to the success that many people achieve by using them. Forums and blogs allow a degree of interaction with the public that you won't find elsewhere - even if you visit blogs of others that are perhaps seeking professional help. Helping others with their questions on a forum can attract you a number of potential customers.

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