Search engine optimisation is fundamentally the methods by which a website can improve its rankings, volume and quality of traffic through search engines such as Google, Bing or Yahoo. This is achieved through a variety of techniques, including placing links on related sites, writing articles and press releases to promote your web presence and optimizing a website's code to take full advantage of search engine optimization.

Research confirms that 'Natural' listings will yield a better long-term ROI than paid advertising. Natural listings are more effective than sponsored listings because web users know that sites appearing at the top of natural search results are there by merit and importance - not because the owners have paid to occupy that place.

This has led to the interpretation that SEO is creation of a structure such that your website is populated very heavily with appropriate Keywords. Based on how your website is populated with these Keywords the search engines will display your company or website in the search results in response to a search query.

Hence, SEO is about finding the right Keywords and ensuring those Keywords are heavily populated on your website.

According to a research, almost 90 % of internet visitors start their product or service or information search using some of the top search engine like Google, Yahoo!, and MSN.

All internet users while looking for relevant information type a word that is more commonly known as the keyword and it helps search engines to bring up result pages that have natural organic listings as well as pay per click (PPC) advertisements.

If you are in search of stability and predictability then you will find this with PPC. You may think that this is going to cost you a fortune, but this really is not true. The stability and low cost are what makes this method so popular. In fact, most web site owners will try PPC before working with SEO because your site can rank high without doing all of the tedious work that is involved in SEO.

The best Search Engine Marketing strategy is to combine SEO with PPC. There are factors that will dictate a preference of SEO over PPC and others that will make more sense to prefer Pay per Click of Search Engine Optimization. However, there are multiple advantages for using both tactics together in order to use synergy to maximize the results.

It is widely considered that SEO, when performed properly, can give you the best long term ROI. If you are able to get high rankings with some strong keywords, you can assure yourself of ongoing traffic for months or even years after your stop paying for optimization.

However, with so much competition for top placements and the complexities of optimization, there is no guarantee your SEO will ever get the desired results.

Top search engines like Yahoo and Google are friendly to internet marketers that are patient enough to learn SEO. Search engine optimization is a little bit trickier than PPC but once mastered can product longer lasting results. As with PPC, SEO also generates traffic based on a single word, combination of words or word phrases.


Read about blog money also read about search engine optimisation and article submission

and

also read about blogging money webs blog and article submissions izeby bookmark

To add a comment please login by clicking here